Through and through FOX has always been consistent in its commitment to provide the right biking gears for the safest rides and adventures. Safety has never been an afterthought; it is the very foundation of everything FOX builds and believes in.
Last June 13, 2025, FOX held a Free Helmet Giveaway rooted from its Helmet Trade-in Program. The event was a partnership with Explore Your City on a Bicycle - Philippines, a community bike ride group dedicated to pursuing the safety of the cyclists. This is in coordination with the Metro Manila Development Authority (MMDA) Bike Shelter Team who helped in spotting helmetless cyclists and reminding the cyclists of the importance of biking safely.
Through combined efforts, the event was a perfect representation of what collaboration truly is. For FOX, its purpose is to take charge and serve the grassroot biking community.
“This is not a one time thing. FOX pledges to do this more to further spread awareness and advocate for the safety of our cyclists. We at FOX also want to campaign for the preservation of our bike lanes.” FOX Racing Philippines’ Senior Marketing Associate, Jeremy Castillo.
The team hopes that through this simple act of kindness, they will be able to influence others to advocate for the safety and welfare of our cyclists—one city at a time.
Fox Racing, distributed by Primer Group of Companies, is the global leader in motocross and mountain biking gear and apparel. The brand outfits the world’s best competitive athletes and enthusiasts with products that combine innovation and style, rooted in the brand's original competitive motocross spirit.
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