News
Aetrex Champions Women’s Strength with Summer 25 Collection and Intimate Brunch Gathering
The #AetrexStrong campaign champions women empowerment and celebrates Mother’s Day with the unveiling of the Summer 2025 Collection. In a world that often asks women to choose between looking good...
Adventure Awaits: Primer Group’s First International Tourism Camp Blazes a Trail in Tanay and General Nakar
Last weekend of May 10, 2025, the great outdoors came alive as R.O.X. Peak Pursuits and Columbia Hike Society teamed up to host the first International Tourism camp trip of...
Aetrex Soars in Southeast Asia: Empowering Retail Associates with Cutting-Edge Training
In a groundbreaking initiative, Aetrex’s International Strategic Accounts Director, Peter Koshelev, and International Sales Excellence Manager, Wilson Akuchu, recently wrapped up a highly successful training tour across the Philippines, Singapore,...
Why ALLBIRDS Is “The World’s Most Comfortable Travel Shoes”
All the way from Down Under and the United States, Allbirds has finally landed in the Philippines! As Time Magazine’s “World’s Most Comfortable Shoes”, the renowned American sustainable footwear has...
TUMI Celebrates the Grand Opening of its First Manifest Concept Design Store in the Philippines at Greenbelt 5
Manila, December 13, 2024 — Renowned international travel and lifestyle brand TUMI newly opened its largest store in the Philippines, at Greenbelt 5, Makati with a sophisticated celebration of style,...
Primer Group’s UIC showcases its Creative Journey
The team behind the “Biyaheng UIC: A Creative Journey with UIC,” with the creatively made subway stand In August 2024, UIC, which stands for U and I Collaborate, creatively illustrated...
RVCA Opens Its 2nd Store in the Philippines at SM Mall of Asia
RVCA, a global lifestyle brand driven by its mission to merge art, culture, and sport, has become a symbol of creativity and balance in contemporary streetwear. Last December 14, RVCA...
Building Leaders for Tomorrow: Highlights from the Supervisory Leadership Development Program
The Supervisory Leadership Development Program (SLDP) was held last November 2024 by the Academy for Professional Excellence (APEX), the training arm of the Primer Group. The SLDP is a transformative...
Herschel APAC Retail Championship Winners
Primer Group celebrates victory in the Herschel 2024 APAC Retail Championship, with Primer Philippines securing 6 out of 7 awards and Primer Singapore completing the sweep, underscoring the group’s retail...
Bee Choo Origin PH Clinches Sales Excellence Award Six Years in a row
Bee Choo Origin Philippines, which is part of the Primer Group and proudly represented by Beau Hauck Corporation, continues to raise the bar as it celebrates its six-year winning streak...
Primer Group of Companies Ranks 10th in Retail and Consumer Goods and Secures 37th Spot Overall in the Philippines’ Top 100 Employers for Fresh Grads 2025
Primer Group of Companies, a leader in the retail, distribution, and brand management sectors, continues to shine as one of the Philippines' most sought-after employers for fresh graduates.
Hydro Flask drops a limited edition bottle in collaboration with the Philippine Football Federation
Hydro Flask Philippines kicks off its partnership with the Philippine Football Federation (PFF) as the national team’s official hydration partner for 2025 with a special launch, celebrating the wins of...
