News
Primer CEO, Jimmy Thai, connects with KaPrimers over Breakfast Meetings
Our CEO, Jimmy Thai, takes an extra mile to connect with the younger generation of KaPrimers and learn about their perspectives through the ‘Breakfast with the CEO’ meetings, a new...
Digiworx Recognized as an Official TikTok Shop Partner
Digiworx, an independent creative agency under the Primer Group of Companies, is officially recognized as a certified and verified agency partner for TikTok Livestreams. This is a milestone that marks...
R.O.X. Philippines proudly supports Climb NorthMin's Third Peak at Mt. Balatukan
IN PHOTO (from left to right): Ardnie Caballero, R.O.Xplorer (Cebu); TJ Tolentino, Marketing Supervisor at Primer Group; Mon Reyes, Gingoog City Mountain Tourism Representative; Leah Aguilar, R.O.Xplorer (Cagayan De Oro);...
FOX champions cyclist safety through Community Helmet Drive
Through and through FOX has always been consistent in its commitment to provide the right biking gears for the safest rides and adventures. Safety has never been an afterthought; it...
Go Skateboarding Day 2025 Philippines Recap: DC Shoes Brings the Skate Community Together at Filinvest City
DC Shoes Philippines marked another unforgettable Go Skateboarding Day (GSD) last June 21, 2025, with a high-energy celebration that brought together hundreds of skaters, crews, and fans at Bangkok Lane,...
Sledgers Unveils Spring/Summer 2025 Collection at Newly Renovated Ayala Center Cebu Store
Cebu, Philippines | May 8, 2025 — French heritage brand Sledgers made a strong return to Cebu, celebrating the grand reopening of its newly renovated store at Ayala Center Cebu,...
R.O.X. Philippines and Columbia PH support Philippine Looper on foot, Ferdinand Dela Merced
With nothing but grit, a backpack, and a dream, Ferdinand Dela Merced is making a bold attempt to set a Guinness World Record by looping the entire Philippines on foot. ...
Aetrex Champions Women’s Strength with Summer 25 Collection and Intimate Brunch Gathering
The #AetrexStrong campaign champions women empowerment and celebrates Mother’s Day with the unveiling of the Summer 2025 Collection. In a world that often asks women to choose between looking good...
Adventure Awaits: Primer Group’s First International Tourism Camp Blazes a Trail in Tanay and General Nakar
Last weekend of May 10, 2025, the great outdoors came alive as R.O.X. Peak Pursuits and Columbia Hike Society teamed up to host the first International Tourism camp trip of...
Aetrex Soars in Southeast Asia: Empowering Retail Associates with Cutting-Edge Training
In a groundbreaking initiative, Aetrex’s International Strategic Accounts Director, Peter Koshelev, and International Sales Excellence Manager, Wilson Akuchu, recently wrapped up a highly successful training tour across the Philippines, Singapore,...
Why ALLBIRDS Is “The World’s Most Comfortable Travel Shoes”
All the way from Down Under and the United States, Allbirds has finally landed in the Philippines! As Time Magazine’s “World’s Most Comfortable Shoes”, the renowned American sustainable footwear has...
TUMI Celebrates the Grand Opening of its First Manifest Concept Design Store in the Philippines at Greenbelt 5
Manila, December 13, 2024 — Renowned international travel and lifestyle brand TUMI newly opened its largest store in the Philippines, at Greenbelt 5, Makati with a sophisticated celebration of style,...
