News
Breaking Boundaries: Visually Impaired Kids Conquer Mt. Apo with PAVIC and Columbia Hike Society
Visually Impaired Children summits the highest peak in the Philippines, Mt. Apo – an inspiring feat made possible with the Parents Advocates for Visually Impaired Children, Inc. (PAVIC) and Columbia...
Birkenstock Reopens with a Fresh New Look in SM Aura and SM Mall of Asia
Milestone that reflects Birkenstock’s Global Identity Primer Group is delighted to announce the reopening of our Birkenstock stores in SM Aura and SM Mall of Asia, marking two significant steps...
JUST IN TIME: BoxMe Philippines expands its headquarters in Primer Distribution Center, with the help of UIConstruct
When business operations tread on a path of exponential growth, a dynamic system for reconfiguration and expansion becomes inevitable. However, the critical question is, “How do we cautiously expand with...
Digiworx Moves up to the Bronze Tier as a TikTok Shop Partner
Digiworx excels and moves up to the Bronze tier as a TikTok Shop Partner after 3 months. Just three months after being recognized as an Official TikTok Shop Partner, Digiworx,...
R.O.X. Honors Filipino Greatness in “Ating Tugatog: A Photo Exhibit to Filipino Mountaineering Legends”
Rare photographs of the Filipino trailblazers in their courageous mountaineering adventures MANILA, Philippines — At more than 8,000 meters above sea level, survival depends on preparation, teamwork, and sheer willpower....
Primer CEO, Jimmy Thai, connects with KaPrimers over Breakfast Meetings
Our CEO, Jimmy Thai, takes an extra mile to connect with the younger generation of KaPrimers and learn about their perspectives through the ‘Breakfast with the CEO’ meetings, a new...
Digiworx Recognized as an Official TikTok Shop Partner
Digiworx, an independent creative agency under the Primer Group of Companies, is officially recognized as a certified and verified agency partner for TikTok Livestreams. This is a milestone that marks...
R.O.X. Philippines proudly supports Climb NorthMin's Third Peak at Mt. Balatukan
IN PHOTO (from left to right): Ardnie Caballero, R.O.Xplorer (Cebu); TJ Tolentino, Marketing Supervisor at Primer Group; Mon Reyes, Gingoog City Mountain Tourism Representative; Leah Aguilar, R.O.Xplorer (Cagayan De Oro);...
FOX champions cyclist safety through Community Helmet Drive
Through and through FOX has always been consistent in its commitment to provide the right biking gears for the safest rides and adventures. Safety has never been an afterthought; it...
Go Skateboarding Day 2025 Philippines Recap: DC Shoes Brings the Skate Community Together at Filinvest City
DC Shoes Philippines marked another unforgettable Go Skateboarding Day (GSD) last June 21, 2025, with a high-energy celebration that brought together hundreds of skaters, crews, and fans at Bangkok Lane,...
Sledgers Unveils Spring/Summer 2025 Collection at Newly Renovated Ayala Center Cebu Store
Cebu, Philippines | May 8, 2025 — French heritage brand Sledgers made a strong return to Cebu, celebrating the grand reopening of its newly renovated store at Ayala Center Cebu,...
R.O.X. Philippines and Columbia PH support Philippine Looper on foot, Ferdinand Dela Merced
With nothing but grit, a backpack, and a dream, Ferdinand Dela Merced is making a bold attempt to set a Guinness World Record by looping the entire Philippines on foot. ...
