From left to right: Zihuan Wee (Savant Degrees), Yuki Sy (Primer Group), Tim Charlton (Charlton Media Group)
SINGAPORE – Last June 3 2026, Primer Group bagged the award “Payment Solution of the Year” for the launch of PrimerStar at the Retail Asia Awards 2026, which is a prestigious awarding body honoring the most impactful innovations and outstanding leaderships shaping the future of retail across the Asia-Pacific region.
What Is PrimerStar and Why Does It Matter?
PrimerStar is a groundbreaking payment and loyalty solution developed in strategic partnership with Mastercard. It represents Asia-Pacific's first live deployment of Mastercard's Next-Generation Point-of-Interaction (NGP) experience.
Launched at Funan Mall in Singapore on February 5, 2026, PrimerStar solves one of retail's most persistent pain points: a fragmented, multi-step checkout experience. Before PrimerStar, shoppers had to dig for physical loyalty cards, juggle multiple brand apps, enter voucher codes, and complete payments. Instead of having different platforms and applications, PrimerStar fixes all of that with a single dynamic QR code scan. One scan recognizes the customer, applies any eligible rewards across all Primer Group brands, and processes a secure payment instantly.
Yuki Sy (Primer Group) giving the acceptance speech
The Numbers Speak for Themselves
The results from the launch speak for themselves. Within the first 25 days, PrimerStar generated over a 30% percentage increase in gross revenue, achieved an 10% percentage increase in average order value, and successfully 30+ additional orders.
Bigger Than an Award
This award is a powerful validation of Primer Group’s mission to deliver end-to-end e-commerce solutions and customer insights that not only improve experiences but also completely redefine them. Every strategy, data point, and customer-first decision behind this work is what this recognition is truly about.
A massive thank you to our incredible partners, Aeroworx Asia and Mastercard Singapore. This success was made possible not by our efforts alone, but through the strength of this collaborative ecosystem.
