Our Brands - Reef – Primergrp

REEF is a global, surf-inspired footwear brand founded in 1984 by Argentine brothers Fernando and Santiago Aguerre, known for its ultra-comfortable sandals and lifestyle footwear designed to move effortlessly from beach to street, rooted in comfort, freedom, and laid-back coastal culture.

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Primer Group of Companies

Primarily into retail and distribution of premium branded consumer products in the Philippines, the Primer Group of Companies continues to bring the world closer to its customers by expanding through digital platforms and diversifying its roster of brands, products, and services. Reimagining the way it grows its business, it aims to be the leader in various categories as well – such as industrial solutions, wellness, logistics, and ecommerce.