The Marketing Supervisor is responsible for developing and supervising all marketing campaigns. He also supervises people and manages communications with vendors and agencies to implement marketing campaigns. He also monitors the budget that must be aligned with the business plan and ensures expenditures are within the set budget.
Responsibilities
- Responsible for the development and supervision of all marketing and communications strategies and successful execution of campaigns for the brand/s;
- Monitor marketing budget aligned with the business plans and ensures expenditures are within set budget;
- Create strong media-neutral communication ideas and effective media plan in coordination with concerned departments and advertising/PR agencies, as applicable, and ensures implementation as planned;
- Keeps abreast with market and industry trends by regularly monitors advertising and promotional efforts of competitors and media partners;
- Presents post-promotion or event evaluations on its effectiveness including actual expenses and ROI;
- Coordinates communications spending and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets to implements the campaign;
- Adopts technology to develop, implement, track and optimize digital marketing campaigns and social media across all channels;
- Collaborates with sales or marketing representatives to fully understand product and communication need;
- Conducts and analyzes customer survey results, demographics and feedback data to develop new ideas. marketing strategy and advertising in improving sales;
- Drives, trains and engages concerned parties to achieve business objectives; Evaluates performance and implements discipline when necessary.
Minimum Requirements/Qualifications
- Graduate of any 4 year business course
- 2 years experience in the same capacity preferably in retail industry
- Proficient computer skills - MS Applications
- Good oral and written communication
- Outstanding organizational and leadership skills
- Basic Digital Marketing, Social Media & Data Analytics
- Good Negotiation Skills & sense of urgency