Poler reopens, with Primer Group of Companies- through U.S.-based company PELC- now its new owner

December 19, 2019

Poler relaunches its business now under Pacific & Everest Lifestyle Company (PELC), a holding company based in the United States and a division of the Primer Group of Companies, which is the former investor and distributor of Poler in Southeast Asia.


Poler Store in Taiwan in 2016

After announcing Chapter 7 bankruptcy in January this year, the outdoor apparel and equipment brand that has been preaching "Camp Vibes" has reopened its business this December 12, 2019.

Poler will be reopening the doors of its flagship store in downtown Portland and relaunching its e-commerce site.

In an interview with shop-eat-surf.com, Poler President Cape Capener and Co-Founder and Product Brand Director Kharma Vella said that the return of Poler will be marked with its products designed for Fall'18 but has not been released in the market. PELC was able to obtain the inventory during the process of recent Poler bankruptcy.

Customers may expect new designs for Spring 2021 that will be launched at the Outdoor Retailer in June 2020. Poler will continue to expand internationally and into wholesale markets.

SOURCE: https://www.shop-eat-surf.com/2019/12/poler-reopens-for-business-today/?mc_cid=0f93d626b0&mc_eid=ccea175a66