Best Foot Forward: Primer Group waltzes off with Aetrex Distributor of the Year Award 2019

July 11, 2019

Primer Group of Companies emerged victorious among over 29 international distributors as Aetrex bestowed us the Distributor of the Year Award 2019  last June 13, 2019 during the Spring Summer ’20 Sales Conference in Barcelona.

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Aetrex awarded Primer Group of Companies because of its successful merchandising, marketing, and in-store execution, along with achieving the highest sales growth and being able to carry complete categories- footwear, flips, and orthotics- across Philippines, Singapore, and Malaysia. Primer Group also proved its efficiency in every aspect of distributorship, including proper and clear cut communication.

Primer International Management Limited (PIML) Vice President Camille Karaan, Assistant Vice President Melody Tanjimenez, and Brand Manager PJ Chua represented the Primer Group during the awarding ceremony.

It’s our first year doing Aetrex, and we are honored with this recognition. We are currently in three markets (Philippines, Malaysia, and Singapore) and still working on expanding in more territories. We see a lot of potential on Aetrex given that its business model is quite unique. Aside from footwear, the brand invests a lot on technology and orthotics. This is only the beginning. We are excited with bigger things to come, exclaims Melody Tanjimenez.

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(L-R) Camille Karaan, Vice President- PIML; PJ Chua, Brand Manager- Philippines; Larry Shwartz, Chief Executive Officer; Evan Shwartz, President; Matt Shwartz, Executive Vice President; Melody Tanjimenez, AVP-PIML; and Peter Malkin, VP- Sales and Business Development

Aetrex Vice President for Sales and Business Development congratulated the team saying, “On behalf of our leadership team, I’d like to extend our sincere congratulations with Primer Group winning the “Distributor Of The Year” award during Aetrex’s Global Sales Meeting in Barcelona. I believe the recipe for success was your vision, leadership and great team work that resulted in exemplary execution of the program in 2018.

Other awards distributors vied for were Aetrex Community Award received by Thailand, Rookie of the Year received by Saudie Arabia, and Retailer of the Year received by Indonesia.

Aetrex is the pioneer in the creation of medically oriented footwear and foot care products that instantly improve foot health and footwear performance.

Aetrex is available in the nearest Res Toe Run stores.