News
LOJEL Officially Launches Its First Concept Store in the Philippines at SM Mall of Asia
Global travel lifestyle brand LOJEL has officially opened its first store in the Philippines at SM Mall of Asia. The thoughtfully designed space brings to life the brand’s philosophy of...
Aeroworx defines Smart Merchandising: Putting 'Human Connection' at the Center of AI-Driven Retail
Carl Nubla, Head of Technology and Innovation at Aeroworx which is Primer Group’s e-commerce arm, presented a bold vision on how artificial intelligence (AI ) is redefining the relationship between...
BOXME Philippines Welcomes Unilever to its Growing Portfolio of Global Fulfillment Partners
In September 2025, Boxme Philippines officially onboarded the Fast-moving consumer goods (FMCG) giant, Unilever through its e-commerce enabler partner and existing Boxme partner, AIRR Labs — supporting the company’s expansion...
Quiksilver’s High Tide Hangout Celebrates the Reopening of its Flagship at SM Megamall, Mandaluyong City, Philippines.
Quiksilver and Roxy, distributed by Primer Group of Companies, and their community came together yesterday at SM Megamall for the highly anticipated Quiksilver High Tide Hangout, marking the official relaunch...
Breaking Boundaries: Visually Impaired Kids Conquer Mt. Apo with PAVIC and Columbia Hike Society
Visually Impaired Children summits the highest peak in the Philippines, Mt. Apo – an inspiring feat made possible with the Parents Advocates for Visually Impaired Children, Inc. (PAVIC) and Columbia...
Birkenstock Reopens with a Fresh New Look in SM Aura and SM Mall of Asia
Milestone that reflects Birkenstock’s Global Identity Primer Group is delighted to announce the reopening of our Birkenstock stores in SM Aura and SM Mall of Asia, marking two significant steps...
JUST IN TIME: BoxMe Philippines expands its headquarters in Primer Distribution Center, with the help of UIConstruct
When business operations tread on a path of exponential growth, a dynamic system for reconfiguration and expansion becomes inevitable. However, the critical question is, “How do we cautiously expand with...
Digiworx Moves up to the Bronze Tier as a TikTok Shop Partner
Digiworx excels and moves up to the Bronze tier as a TikTok Shop Partner after 3 months. Just three months after being recognized as an Official TikTok Shop Partner, Digiworx,...
R.O.X. Honors Filipino Greatness in “Ating Tugatog: A Photo Exhibit to Filipino Mountaineering Legends”
Rare photographs of the Filipino trailblazers in their courageous mountaineering adventures MANILA, Philippines — At more than 8,000 meters above sea level, survival depends on preparation, teamwork, and sheer willpower....
Primer CEO, Jimmy Thai, connects with KaPrimers over Breakfast Meetings
Our CEO, Jimmy Thai, takes an extra mile to connect with the younger generation of KaPrimers and learn about their perspectives through the ‘Breakfast with the CEO’ meetings, a new...
Digiworx Recognized as an Official TikTok Shop Partner
Digiworx, an independent creative agency under the Primer Group of Companies, is officially recognized as a certified and verified agency partner for TikTok Livestreams. This is a milestone that marks...
R.O.X. Philippines proudly supports Climb NorthMin's Third Peak at Mt. Balatukan
IN PHOTO (from left to right): Ardnie Caballero, R.O.Xplorer (Cebu); TJ Tolentino, Marketing Supervisor at Primer Group; Mon Reyes, Gingoog City Mountain Tourism Representative; Leah Aguilar, R.O.Xplorer (Cagayan De Oro);...
