News
From Here to Everywhere: LOJEL Introduces the NIRU Collection
MANILA, Philippines - On August 6, 2026, LOJEL officially introduced its new Niru Collection during an exclusive launch event at Casa Italianos in Makati.
Owala PH Launches First-Ever Retail Kiosks in Manila
MANILA, Philippines — Owala fans in Metro Manila were treated to a double celebration this July with the official opening of two new retail kiosks
Aeroworx Solidifies E-Commerce Dominance with Dual Lazada and Shopee Top Enabler Recognition for Q2 2026
MANILA, PHILIPPINES — Aeroworx, the e-commerce arm of Primer Group, has officially solidified its market leadership by securing top performance recognitions from Southeast Asia’s leading marketplace platforms, Lazada and Shopee,...
🏐 Serving Up a New Era: Mizuno x Primer Group’s Partnership with KAVA Manila
Kava proudly presents its newest training training partner, Mizuno Philippines & Primer Group Mizuno, through Primer Group, is officially stepping onto the court as the proud partner of the KAITO...
Digiworx Scales with AI Live as the Next Level of Live Commerce
AI Live keeps pace with the chat, not just the pitch Every livestream team runs into the same wall eventually: hosts can only be live for so many hours before...
Crossing the Line: Inside the “Rubicon” Private Screening
The exclusive private screening of DC Shoes Philippines' latest skate film, "Rubicon" On July 1, 2026, the local scene packed in the INT Bar - Cubao Expo for an exclusive...
Fifty Years of An Icon: Birkenstock Celebrates The 50th Anniversary of Boston with An Exclusive Archive Collection
The Boston 50th Anniversary Pop-up in Rockwell MANILA, PHILIPPINES — Trends are fleeting, engineered to be forgotten. But an icon requires defiance. To survive decades in a culture obsessed with...
Birkenstock Launches “The Philippines by Foot,” Inviting Filipinos to Walk Naturally Across Cities, Heritage, and Culture
BIRKENSTOCK community gathered in an inaugural walk at Rizal Park MANILA, PHILIPPINES — BIRKENSTOCK Philippines partners with The Tourism Promotions Board (TPB) to launch The Philippines By Foot, a movement...
Primer Group Takes Home Payment Solution of the Year
From left to right: Zihuan Wee (Savant Degrees), Yuki Sy (Primer Group), Tim Charlton (Charlton Media Group) SINGAPORE – Last June 3 2026, Primer Group bagged the award “Payment Solution...
Bratpack Unveils a New Era of Youth Culture: The Reimagined Ayala Center Cebu Store
CEBU CITY, PHILIPPINES — Bratpack, the premier lifestyle concept store under the Primer Group of Companies, has officially unveiled its newly transformed space at Ayala Center Cebu. Known for decades...
From Rapid Growth to Sustainable Scale: Boxme PH Sets Direction for the New Fiscal Year
Boxme PH Team during the Townhall 2026As Boxme Philippines enters the new fiscal year, the company gathered its growing team for Townhall 2026. Centered on the theme “One Boxme, One...
KEEN Philippines steps into the spotlight at Bench Fashion Week Manila 2026
Model rocking Hyperport H2 Brindle/Vapor from KEEN Philippines at the Bench Fashion Week KEEN Philippines made a definitive statement at the latest Bench Fashion Week, proving that high-performance footwear...
