SINGAPORE, Feb 5, 2026 – Primer Group, a leading regional retail distributor, announced a strategic collaboration with Mastercard to launch PrimerStar—a loyalty and payment application enabled by the Next Generation Point-of-Interaction (NGP) experience by Mastercard. Debuting today across Primer’s flagship stores at Funan, Singapore, this marks the first-ever live deployment of NGP experience in the Asia-Pacific region, signaling a new era for digitally enhanced experiential retail.
A New Era of Unified Shopping
PrimerStar redefines how shoppers interact with their favorite lifestyle brands by merging payments, loyalty, and personalization into a single, intuitive digital experience. Shoppers can now use one app across Primer Group’s portfolio of brands including Hydro Flask, Toms, Herschel, and Allbirds to enjoy instant and secure checkout paired with a loyalty rewards program.
Transforming Checkout with a Single Scan for Rewards and Payments
Unlike traditional loyalty programs that require separate memberships or physical cards across brands, PrimerStar consolidates everything into one seamless scan. When shoppers present their dynamic QR code via the PrimerStar app, the NGP experience identifies their membership profile, applies any eligible rewards and processes payments using encrypted digital tokens that ensure card credentials remain protected, and not exposed to merchants or third parties. The app then authenticates the transaction
through secure biometric passkeys, ensuring that every transaction is shopper‑verified and frictionless. This unified journey elevates convenience by blending digital commerce with the tactile joy of in-store shopping.
“At Primer, we are reimagining the way we work with partners like Mastercard to better cater to customer demands and putting digital innovation at the forefront,” said Jimmy Thai, CEO and President of Primer Group. “By being the first in Asia-Pacific to roll out the NGP experience, we are merging the convenience of remote commerce with the tactile experience of in-store shopping. Moreover, by leveraging the NGP experience we are also providing our customers with a vault-like security standard every time they engage with our brands.”
“This collaboration with Primer Group demonstrates how next-generation acceptance capabilities can be deployed in a live retail environment,” said Safdar Khan, Division President, Southeast Asia, Mastercard. “By bringing together Mastercard’s leading payment innovations with deep customer knowledge, the collaboration delivers personalized content and tailored offers at the right time, integrating payments and loyalty, while maintaining strong protection through tokenization and passkeys. The Singapore launch provides a strong blueprint for how acceptance innovation can scale across Southeast Asia.”
Regional Expansion
Following its Singapore debut, PrimerStar is planned for a broader regional rollout, beginning with Primer Group’s headquarters in the Philippines, home to more than 400 stores, followed by Malaysia in collaboration with payment & innovation partners EVONET, Fiuu & Savant Degrees. This strategic rollout underscores Primer Group’s commitment to transforming the retail experience across Asia through customer centric innovation and secure digital integration.-centric innovation and secure digital integration.
Exclusive Launch Offer
To mark this milestone, the first 100 shoppers who spend $200 or more via the PrimerStar app at Funan will receive a limited-edition Hydro Flask. Spending can be accumulated across multiple stores on the same day of purchase. Transactions must be made with a Mastercard credit or debit card, and the promotion will run until March 2026, or until supplies last. More exclusive collaborations will be launching soon.
PrimerStar represents Primer Group’s commitment to elevating the in-store experience through innovation, security, and seamless loyalty integration. By combining cutting-edge payment technology with personalized rewards, Primer continues to redefine what it means to shop across its lifestyle brands.
For more information and to sign up, visit https://star.primergroup.co.
