Milestone that reflects Birkenstock’s Global Identity
Primer Group is delighted to announce the reopening of our Birkenstock stores in SM Aura and SM Mall of Asia, marking two significant steps forward for Birkenstock in the Philippines. These reopenings represent more than the return of our stores; they celebrate how we continue to evolve while staying true to who we are.
A Store Experience Aligned with our Global Vision
After their refitting, both stores now reflect Birkenstock’s global store design concept: Clean, modern, and timeless. These spaces connect seamlessly with our locations around the world and ensure a consistent brand experience for our customers, wherever they may be.
This alignment is a design refresh that represents our values of quality, functionality, and heritage. Ultimately, we create spaces that embody the authenticity and trust Birkenstock has stood for since the beginning.
A Milestone for our Market
The reopening of SM Aura and SM Mall of Asia marks another proud milestone for the Birkenstock team and Primer Group of Companies. As we continue to strengthen Birkenstock’s footprint in the region, these stores stand as symbols of growth and commitment. They also reflect our dedication to serving customers better by offering not only our iconic footwear but also an elevated shopping experience.
Looking Ahead
With both stores now reopened, we look forward to welcoming our community back into these refreshed spaces. We are confident that these milestones will open more opportunities for us to share what makes Birkenstock unique: timeless design, comfort, and craftsmanship that stand the test of time.
Here’s to a new chapter for Birkenstock and to many more milestones ahead.
Birkenstock, distributed by Primer Group of Companies, is an exceptional phenomenon in a clothing industry characterized by short-lived fashion trends. The company’s roots can be traced back to 1774. Our brand identity is based on a solid foundation of two and a half centuries of corporate history.
