The Primer Group established its presence in Singapore, the most economically advanced country in Southeast Asia, in July 2006.
Since then, Primer Group subsidiary Primer Uniglobe Singapore PTE Ltd., has been making its presence felt through its distirbution of consumer brands that advocate the travel, adventure and youth culture lifestyle. With their considerable purchasing power, Singapore is a battleground for retail operations from all over the world and the Primer Group has been holdings its own, fueled by its knowledge of the Asian market as well as its portfolio of well loved consumer brands.
Singapore’s population that includes a growing expat community appreciates the convergence of eastern and western styles, and the Primer Uniglobe has been catering to those niche markets. Primer Uniglobe has just scratched the surface of the retail prospects in Singapore and intends to explore new opportunities for growth.
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