Europe, Middle East & Africa

The Primer Group of Companies has firmly established itself across Asia and Australasia as the ‘go to’ company for high caliber, effective representation and distribution of brands, having already nurtured successful distribution relationships with a number of global companies.

Primer Europe Ltd. (PEL), headed by Managing Director David Goulding, opened its first European office back in 2015, in London United Kingdom, as part of the group’s ambitious expansion strategy. Given the extent of the group’s accomplishments to date in Asian and Australasian markets, the entire team is confident that Europe is set to become Primer’s latest success story.

PEL’s strategy takes an omni-channel approach to sales, with the core objective being to supply customers with a complete, seamless shopping experience, regardless of whether they’re shopping online from a desktop or mobile device, or in a brick and mortar store. With two transactional websites already established, and several more to come in the future, PEL have a strong focus on e-commerce, a channel which grows year on year across a number of key markets. Growing and enhancing the wholesale side of the business across all markets is another key objective for the European team.

With a strong selection of brands being brought to, and still to bring to market, each with their own place on the EMEA retail landscape, Primer Europe is on track to emulate the success of the group in Asia, increasing its portfolio of brands over the coming months and years, and establishing itself as a leading distributor across Western and Middle Eastern territories.