Our History


- The founding directors form Primer International Corp., a trading company that imported seasonal merchandise.


- Luggage Trading & Services, Inc. (LTS) was established as The Primer Group’s first retail company.


- The Primer Group ventures into apparel licensing of Disney and Warner Bros. 

- The Travel Club, the Primer Group’s first retail multi-brand travel concept store specializing in luggage and travel essentials opened its first store in SM Megamall. .


- Kenrich International Distributor Corp. (KIDC) was established, marking the Primer Group’s entry into the footwear industry.


- Primer International Holdings and Management Inc. (PIHMI) was established as a holdings company of the group.


- Primer Printing Services Inc. (PPSI) was established as a textile printing company.


- Union Inks and Graphics Philippines Inc. (UIGPI) was established, venturing into the production of silkscreen and plastisol inks.

- The first Bratpack store was launched; a unique lifestyle concept store for the young, hip and bold generation of today.


- The Primer Group’s second footwear company Philgear International Inc. (PGII) was established.

- The group ventures into the air-conditioning business with Stellar Equipment and Machinery Inc.


- Aircond. Network Philippines Inc. (ANPI) was established as an air conditioning service provider.


- Primer Group goes abroad with the establishment of Primer Kenrich Sdn Bhd in Malaysia.


- The Primer Group’s President and CEO, Jimmy Thai is one of the finalists of the Ernst and Young Entrepreneur of the Year.


- Primer International Management Ltd. (PIML) was set up to handle brand distributorship in various territories in Asia

- Primer launches World Traveller, the group’s own luggage brand.

- Primer Uniglobe Pte Ltd. was born in Singapore, enabling the group to expand its operations in the Association of Southeast Asian Nations (ASEAN) region.


- Primer Resources Corp. is established as Regional Operating Headquarters.

- Res|Toe|Run, an innovative new footwear concept store was launched in Trinoma

- The Travel Club earns the Hall of Fame distinction of the Outstanding Filipino Retailer award.

- Recreational Outdoor eXchange (R.O.X.) opens in Bonifacio High Street as the largest outdoor superstore in Southeast Asia.

- The Primer Group strengthens its regional expansion efforts in Indonesia through PT Primer GlobalIndo.

- World Traveller was formally acquired.


- The Primer Group moves its headquarters to Primer Star Center in Malate, Manila.


- South AmerAsian Chemical Corp. (SACC) was estalbished in Laguna Technopark, for the manufacture of environment-friendly industrial inks for export distribution in Asia Pacific and the Middle East.

- The Primer Group bags 12 unprecedented marketing excellence awards in the 2009 Ayala Merchant Awards.

- Expanding its network of companies in the region, Uniglobe LLC was established in Japan.


- The Primer Group received the Gold Award for Travel Journalism in the travel guidebook category from Pacific Asia Travel Association.

- The Primer Group launched yet another addition to its roster of concept stores; Ladybag is a specialty store for the ladies’ discerning taste in bags.

- The world’s first retail store for FitFlop was opened in Mall of Asia under the Primer Group of Companies.

- Multi Fame Ltd. in Hong Kong was established as one of the Primer Group’s regional offices.


- Flight 001, the world’s premiere travel store, is exclusively distributed by the Primer Group in Asia.


- Brushstroke Creatives opens its first store and showroom at SM Mall of Asia.

- Grind, another Primer Group Concept Store opened its first action-sports branch in Nuvali Sta. Rosa, Laguna.

- The first General Store opened at Bonifacio High Street Central. 2013 - The Primer Group established its office under Grace Horse Ltd. in Taiwan.

- Sneakpeek, one of the newest Primer Group Concept Stores opened its sneaker concept flagship store at Shangri-La Mall Plaza, 6th floor, East Wing. 

- Willy Sy, The Primer Group’s Executive Director, was named one of PLDT’s MVP Bossing Awardees


- The Primer Group CEO Jimmy Thai recognized for excellence in entrepreneurship by the Philippine Marketing Association.


- Primac, also known to many as Saujana, was acquired by the Primer Group 

- G-Energy of Singapore - the leading energy service company in SEA partnered in the Philippines with the Primer Group of Companies and formed Beyond Energy Solutions Technology Inc. to be part of the G-Energy global group.

- Bee Choo Origin was acquired by the Primer Group.


- Primer Group acquired Sledgers brand