The role of the Digital Marketing Associate is to execute Google & Facebook ad campaigns for our existing portfolio of clients & report results on a weekly and monthly basis.
Responsibilities
- Formulates Performance Marketing Strategy and Execution;
- Sets-up of Facebook Business Manager;
- Sets-up and Integration of FB x Lazada Collaborative Performance Advertising Solution (CPAS);
- Sets-up of Google Shopping Ads and Brand Team Keyword Ads;
- Creates and Installations UTM Tags;
- Provides Annual Strategy on digital marketing and budget utilization;
- Executes ad campaigns and provide monthly reports and recommendations;
- Implements ads in Facebook and Google that will drive traffic to an ecomm site handled by Digiworx;
- Prepares Creative Review Reports, Ad and Business Performance Evaluation.
Minimum Requirements/Qualifications
- BA/BS degree in business related field
- At least 1 year experience in a Graphic Design role, preferably at an ecommerce company
- Technology Savvy
- Digital/Data Analytics