Brand Executive

The Brand Executive oversees the performance and manages the merchandising, marketing and operations of assigned brand/s to ensure the attainment of sales and marketing objectives.


  • Formulates business plan for assigned brand/s including but not limited to the sales, marketing, merchandising objectives, programs and budgets
  • Attends global conferences, product launches, meetings with principals
  • Leads product selection for season buys and prepares Purchase Order within set budget
  • Coordinates with Importation, Accounting and Finance Departments in facilitating arrival of goods
  • Ensures on-time availability of merchandise at doors and facilitates pre-delivery requirements including master file buildup, product briefs, price lists, product sampling and merchandise allocation
  • Prepares and analyzes monthly and periodic sales and inventory data for management review and recommends action plans
  • Reviews product performance and recommends appropriate actions for effective inventory management while ensuring business profitability
  • Corresponds regularly with principals/suppliers on brand concerns; prepares and submits brand reports and updates as required by principals
  • Scouts market for viable distribution, monitors performance of doors and recommends appropriate actions on doors
  • Conceptualizes, implements and evaluates marketing activities to promote brand, product and door awareness
  • Coordinates with advertising/PR agencies for communication and advertising requirements and monitors the same
  • Prepares brand presentation materials and conducts brand/product orientation to concerned parties, both internal and external
  • Keeps abreast with new brands and trends in the market and observes competitors regularly for pricing and new product lines
  • Recommends sales programs to further improve sales performance and motivate sales people

Brand Management

Malate, Manila


Apply Now