To guarantee an enjoyable adventure, one must find the ideal companions that do not hamper a fulfilling journey, and these companions include bags and luggage that are durable, reliable, smart, and reasonably priced– those that would best make for smart travel.
For 30 years, World Traveller has been providing smart and reliable travel solutions, making it synonymous to smart traveling. From document cases and travel accessories to an extensive luggage selection that boast of modern, elegant, and innovatively designed products, World Traveller has surely come a long way from its humble beginnings. Yet at the core of World Traveller is a commitment to remain relatable and accessible for travelers throughout the years to come.
During the brand’s 30th anniversary celebration last November 13 at the I’M Hotel in Makati, World Traveller renewed its promise to promote smart travelling through its “For the Smart Traveller” campaign, and introduced its limited-edition suitcase and a travel accessory inspired by one of the most iconic World Traveller pieces dating back to the 1990s.
Here are some of the event highlights:
LED installation that highlighted iconic luggage pieces that were pivotal in the evolution of World Traveller as a brand for smart travelers
Recognition of World Traveller Founders Gary Yeang and Kelvin Sng
[From left to right] Primer Group Managing Director Jerry Sy, Resident Business Speaker and consultant Francis J. Kong, President and Chief Executive Officer Jimmy L. Thai, World Traveller Co-founders Gary Yeang and Kelvin Sng, Managing Director Barry Cheung, and Managing Director Johnny Thai
Fashion show that introduced World Traveller’s brand ambassadors who epitomized today’s smart traveller.
The personalities featured were Chef Francis Tolentino as The Business Traveller, Adela Mae Marshall as The Lifestyle Traveller, Graham Caygill as The Adventure Traveller, and Cat Trivino as The Creative Traveller. Each of the ambassadors walked with the World Traveller 30th Anniversary commemorative luggage – the Antelope.
The Antelope is a part of a special capsule collection designed by World Traveller in celebration of its 30th anniversary.
The brand’s first-ever aluminum luggage, the Antelope features top and side handles, an aluminum push button trolley, built-in TSA lock, foot studs, and 4 double type wheels.
As the program came to an end, event host Janeena Chan turned the party over to the DJ for a night of revelries over good food, drinks, and music at the Mermaid Pool Bar of I’M hotel.
Aside from the Antelope, World Traveller will also be launching other products to commemorate its heritage. Patterned after the first-ever pieces produced by the brand in 1990, the limited edition products were made with buffalo vinyl to stay true to the original World Traveller pieces.
As World Traveller marks a new chapter, the brand is fully committed to carry on with its mission of making travel accessible for everyone by continuously developing durable and affordable travel bags and accessories #ForTheSmartTraveller.
For more information about World Traveller, please visit http://www.worldtraveller.com.ph or follow @worldtravellerglobal on Instagram and Facebook.