The Primer Group of Companies was awarded Best in Digital Promotion for its Social Media Campaign called Wanderlite at the Native SS18 Sales Meeting in Vancouver, Canada on May 25, 2017.
Native's fans were asked to post a photo on Instagram or Facebook with their Native shoes along with the city, beach, mountains or other captivating places as their epic background. This generated 229 Instagram mentions, 14,319 additional Facebook fans and 146,000 engagements.
Native described it as an amazing social media contest where country reach and engagement were incredible. It also showed how Native and the Primer Group were able to collaborate using social media.