Our first FitFlop sandal was sold in 2007, with the goal of creating the world’s first leg muscle-activating flip flop. Built with simple sporty style upper straps and an ergonomically engineered Microwobbleboard™ midsole, the concept was a phenomenal – and global – success. So when fans began to send feedback detailing how ‘fantastic’ FitFlop sandals made them feel. Ms. Kilgore decided to take the technology and weave it into a full footwear collection for men and women.
Now boasting two patent-pending technologies: The original Microwobbleboard™ and the new slimline Biomimetix™ midsoles, our goal is to create fun, energizing, beautiful shoes for all occasions that – when you wear them – make you feel like you’ve got the world at your feet.
WEAR THE SHOES. RULE THE WORLD™.