Primer Group’s up-and-coming brand, M.R.K.T., is a product of progressive urban landscapes, where fashion moves forward with avant-garde bag designs and materials borne out of unconventional ideas. At the core of M.R.K.T. – a clever contraction of “MAD RABBIT KICKING TIGER,” rests a brand of individualism shaped by dynamic urban lifestyles.
Conceive to defy conventional forms in fashion, M.R.K.T. is the brainchild of architect Tom Pen. Tom’s Harvard University training influenced his design ingenuity, which emphasizes on clean and pure forms. An eclectic mix of futuristic design and innovative materials have led to the identity M.R.K.T.’s line of bags embodies today.
M.R.K.T. embodies two driving forces – MAD RABBIT, for its vibrant design visions, and KICKING TIGER, for the drive to turn vibrant design visions into practical creations. For M.R.K.T., trendiness is not a mere sign of the times, as it is anchored more on visionary concepts presenting an intelligent sense of urban design.
Key to M.R.K.T.’s design is its three-way approach to aesthetics –architectural inspiration, distinctive patterns, and vibrant colors. M.R.K.T. bags stand out since they are designed using architectural methods, hence producing cutting-edge and clean yet practical designs. M.R.K.T.’s laser-cutting technology produces all of its distinctive patterns, ensuring depth of character amid clean lines. Further ensuring M.R.K.T.’s eye-catching appeal is its use of vibrant colors, which accounts for its bags’ trend-setting character.
“Sophisticated precision,” as M.R.K.T. itself puts it, characterizes much of its bag designs. Material selection is essential to M.R.K.T.’s identity, as all of its products are primarily made of six signature materials: VEGN LEATHER, SMRT FELT, SUPR FELT, THRMO RESIN, MCRO SUEDE, and MCRO LEATHER. All in all, M.R.K.T.’s material choices make for its products’ pioneering yet practical quality.
Targeting a diverse market adept at the innovativeness and open-mindedness of urban lifestyles, M.R.K.T. brings forth a distinctive combination of groundbreaking design and relentless functionality that focuses on social consciousness, as apparent in its use of environmental and animal-friendly materials.
Moreover, M.R.K.T. extends to the varying tastes of young creative professionals under its demographic, hence its numerous material offerings that combine to maintain its image consistently. M.R.K.T.’s product philosophy is never short of ambition, weighing great importance on intelligent and trend-setting design and material usage.
Primer is the exclusive distributor of M.R.K.T for Asia-Pacific and European markets. Watch out for M.R.K.T bags in Primer’s anchor boutiques in the country to get the feel of the upstart’s penchant for creative energy and clean innovation.
Article produced by: Corporate Communications Photos courtesy of: Marian Alarcon, MRKT Layout (online, internal release): Ela Arciaga