about_us
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WHO WE ARE

Founded in 1985, the Primer Group of Companies is engaged in the retail and distribution of premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. We have also diversified our portfolio into industrial products and services, venturing and creating a strong foothold in air-conditioning; ink manufacturing; creative design services and silkscreen printing.

The Primer Group is pursuing new grounds and territories with the aim to become the leader in the global distribution and innovation of premium goods and services.

Its impressive retail portfolio of premium brands in Asia plus its solid complement of professional and highly-skilled workforce will position it as one of the most formidable multi-industrial companies in the region.

Our Mission
To bring the world closer to our customers.

Our Vision
We at the Primer Group will be the leader in global distribution and innovation of premium goods and services.