TOUGH Jeansmith is the first private label of the Bauhaus Retailing Group from Hong Kong, which was launched in 1994. The extensive collection incorporates everything from jeans and shirts to belts and wallets. Industrial denim is key to the look, with strong and proud oriental background. The target audience rapidly recognized the collection as one of the most innovative and exotic brands emphasizing on urban utilitarian fashion.
Smart casual inspiration is from industrial origins and vintage influences. The denim collection focuses on contemporary fittings and our own signature detailing. The graphic images combine Middle Eastern and vintage oriental themes as a reminder of the lack of freedom that is experienced in some parts of the world today.
The collection is filled with unique details:The garments are presented with a natural look combined with various washing effects that can be easily mixed and matched with different looks.
Freedom Campaign
People believe in freedom because there are simply too many rules in this
world. Freedom means innovation, which breaks down the conventions to create
new values. Reminding people of this belief is the mission of TOUGH. It
helps people to nurture sound values by setting out a clear model for them
through a clothing statement of freedom.
“Fight for your Freedom. Life is too short to worry, for tomorrow will
worry about itself.” - George Wong, Founder
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