Between the increasing interest in well-being and the invariable appeal of the fashionable footwear, a "flipflop with the gym built-in" seems a perfect fit for the local market - and perhaps an answered prayer for many female shopper. Developed by former Bliss spa entrepreneur Marcia Kilgore and biochemist Dr. David Cook in 2007, Fitflops are Engineered with a multi-density midsole technology called “Microwobbleboard” - challenging hard to reach muscles more. It also maintains a more natural walking action and a general overall comfort, while nevertheless providing the health and body sculpting benefits of such shoes. Currently the fastest growing health and wellness footwear, the brand underscores its commitment to a truly fashionable approach to health, beauty, and overall well-being.
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