The Reef Brand Executive entails development of strategies to achieve brand’s business goals. He leverages brand-building expertise to lead and develop campaigns that win in-market and ensure brand awareness, experience and customer loyalty. Through proper coordination and communication, they effectively strategize product selection, pricing, buying and principal interfacing.
Responsibilities
- Develop, strategize and overall responsible for the achievement of the brand's business goals. Translates principal's direction to localized vision, mission and objectives for profitable business
- Monitor resources by analyzing and integrating various financial reports to develop measures that leads to innovation, increase efficiency, and optimal brand profitability;
- Leverage brand-building expertise to lead and develop campaigns that win in- market and ensure brand awareness, experience and customer loyalty
- Keeps abreast with new brands and trends in the market and observes competitors regularly for pricing and new product lines
- Scouts market for viable distribution, monitors performance of doors and recommends appropriate actions on doors
- Creates effective communication strategy and evaluates marketing activities in promoting the brand, product and doors/channels;
- Leads cross-functional teams (Marketing, Ops, Merch) to ensure successful and on-time execution of marketing initiatives
- Adopts technology to develop, implement, track and optimize digital marketing campaigns and social media across all channels;
- Coordinates overall strategy and direction to merchandising activities such as product selection, pricing, buying and principal interfacing;
- Reviews product performance and recommends appropriate actions for effective inventory management while ensuring business profitability;
- Coordinates with Importation, Accounting and Finance Departments in facilitating arrival of goods;
- Drives, train and engage concerned parties to achieve business objectives; Evaluates performance and implements discipline when necessary;
Minimum Requirements/Qualifications
- Graduate of BS Marketing Management or any related course
- With at least 2 years of experience in brand management and knowledgeable in channel merchandising
- Amenable to work 5 days onsite (Monday-Friday)
Preferred Requirements/Qualifications
- Proficient computer skills - MS Applications
- Good oral and written communication
- Outstanding organizational and leadership skills
- Basic Digital Marketing, Social Media & Data Analytics
- Good Negotiation Skills & sense of urgency