South East Asia's Biggest Outdoor Superstore, NOW OPEN!
Recreational Outdoor Exchange R.O.X
Welcome to ROX - Recreational Outdoor exchange!
It is Southeast Asia’s biggest outdoor superstore designed by a global design firm RedGoods design of Hong Kong. Its amenities include 3 floors of recreation retail space or 1,800 sqm space which truly makes it an outdoor hub for Asia Adventure Tour center. ROX is true to its tagline: Get Outside for it caters to key outdoor sports category like camping, hiking, climbing, cycling, water sports (surf, wind surfing, scuba diving), adventure travel and wellness (like yoga). ROX also provides Adventure Tour packages within the Philippines from Hiking, Camping, River Rafting, Kayaking and Eco-Tourism tours like Bird Watching. Customers can also book trips outside the Philippines like Nepal, Peru and Africa. Soon...we will also open one of Philippine's highest indoor climbing wall at ROX! Visit us at Bonifacio High Street, B1 ROX Building, Taguig City, Philippines. Tel: +632 8564639 or email us at rox@primergrp.com.
Brands:
ROX carries world class outdoor sports and recreation brands both
from US, Europe and Asia like: The North Face (US), Columbia Sportswear (US), LaFuma (France), Millet(Frace), Aigle(France), JackWolfskin (Germany), Hi-Tec (US), SnowPeak (Japan), Evernew(Japan), MSR (US), Therm-A-Rest (US),
Camelbak(US), Sanuk(US), Pacific Outdoor (US),Giant and Trek bikes.
C.O.R.E. - Center for Outdoor Recreation and Expediton (3rd floor) is the name of the advocacy arm of ROX. CORE is a collaboration with NGO, enthusiast group, media and athletes where its vision is to be the "National Geographic Society" of the Philippines. Its role is as follows:
1. Support and Management of Athletic (Everest) and Scientific (Calayan Rail project) Expedition.
2. Act as the secretariat for individual athlete and scientist who pursue expedition. As a secretariat, we manage the athlete and scientist in terms of getting sponsor and publicity (media relation and marketing)
3. We provide the venue (literally) for these groups to hold their meetings, seminars and talks. (Conference room and Training Area of CORE)
4. We sponsor the outdoor gear of both athletic and scientific expedition
5. Advocate and educate environmental awareness to our customer.
> Note: We want our customer to be more intellectual and informed about the real issue about conservation. Not just tree planting and waste segregation.
CORE amenities inside ROX - CORE conference room and training area.
- At ROX Cafe (3rd floor) we served all Filipino coffee flavors to help Filipino farmers
- Soon we will open an Indoor Climbing Wall - this will be one of the country's highest indoor climbing wall, where we can do National and International competitions.
- Gear testing area - where you can test gears like burners, water purifier, and even your waterproof jacket (at our Rain Room) where the customer can fit a jacket and experience being dry while soaked in artificial rain (shower)
> Activities:
- Trainings and Seminar. ROX will provide regular public seminar and training about Outdoor sports and recreation like: Basic Mountaineering Course, Wilderness First Aid and Survival...
- Soon we will offer the following courses:
- climbing courses
- ROX running, cycling and kayak club...where we will introduce regular running, cycling and kayaking activities within the vicinity of Boniface and out of town.
- ROX Specialist - where we have athletes and sports specialists stationed at the store or by appointment for you to consult about a sports or destination you want to go. We have climbers, runners, cyclists and even those who experienced the Everest expedition to help you pursue your sports or your next adventure.
> In a nutshell: ROX is all about outdoor adventure and our heart is conservation, and we just don’t talk about it, we do something about it.
> We want our customer to Get Outside so they can witness God's creation, and be aware of how beautiful our environment is so they will have the conviction to help and care for the environment and save whatever is left.
> By the way, we also promote "Family Outdoor Recreation" where the family can have fun outdoors as a healthy alternative than just raising their kids as a mall rat.