Shine On!
FitFlop launches its Premium Line with very special guests

The woman is an extraordinary creature—her eyes sparkle with secrets: of her inner strength, her wisdom, and her selflessness to nurture, to care, and to love. Her every move is taken with a grace that only a woman can possess. With a mere flick of her hair, with her knowing smile, with every stride she takes, a woman can move mountains. There is no such thing as a woman who is ordinary; each has her own story to declare. Every woman is a precious gem that sparkles.

Every step that a woman must take to show to the world her shine isn’t always easy. Women need that extra support when it comes to all the things she must be: mother, businesswoman, friend, wife, doctor, teacher. She is an inspiration to many. And this is why FitFlop understands that because a woman has many shoes to fill, she must have ease and support in every fashionable step.

FitFlop will launch its Premium Line featuring three of the sandals’ latest designs: the Rebel, a studded black sandal (Php 3990), and the Riata (Php 5990) and Walkstar III (Php 4990), which boast a faux animal skin print. But the main attraction is the limited-release Rockstar Walkstar, a pair fully embellished with Swarovski crystals. The Rockstar Walkstar will sell for Php 14,990, and only a hundred pairs will be made available in the Philippines. 

The latest FitFlop sandals also possess the one-of-a-kind Microwobbleboard technology that ensures many benefits to the woman constantly on the go. Work out while walking, and if you’re a woman who does many things, then you’ll surely need the support FitFlop offers. With the many pros of wearing this pair of sandals, many women have favored FitFlop as their daily footwear and have proclaimed their love for it via an online contest.  Six lucky and phenomenal femmes were honored among the crowd of FitFlop wearers:

Jo-Anne Sy Wong. Jo-Anne Sy Wong has many roles to play. During the day, she is a businesswoman, a whiz with numbers in the business of stainless fabrication. She is also a wife and a mother to two-year-old Ashley, who can point her out among a crowd by her signature pair of FitFlop sandals. Another child is along the way for this working mom, but being one doesn’t stop her from being a homemaker, a loving daughter, and a loyal friend to many.

Marilen P. Dela Rosa. Her slight frame is not to be underestimated; Marilen works two jobs as a doctor. She is a pediatrician to many children in Nueva Ecijia during the week, but when the weekend arrives,
she takes her place at the local government hospital as a rural health physician. Long hours for this new pediatrician require comfort for tired soles, but all these she does with her parents and her niece in mind. And this is only the beginning for Dr. Dela Rosa, as she wishes to further her knowledge in the study of pediatric cardiology

Myla Tan. Myla possesses the complete and enviable set of beauty, brains, and body. By day, she is a Product Development Manager for an IT company, but at night, she let her hair down and instructs other women in the studio in the rigorous and challenging yet most sensual of dance forms: pole dancing. But from her walk to and fro the office, and off to the dance studio, Myla takes each step with her FitFlops on. 

Mylene Rhea Tan. A woman who knows her way in the kitchen knows the way to the hearts of many. Mylene is mastering the art of cooking food so good even your soul will be filled, and the ability to play a wonderful hostess to many who seek hospitality. Her commitment and drive become all the more inspiring, as this scholar dreams of having her very own hotel. And this future hotelier and chef’s secret ingredient? Her much-loved Classic Walkstar FitFlops.

Rhea Quijano Lacson. Being a teacher requires the passion for minds, and an unconditional and motherly nature towards children. Rhea Quijano Lacson is no exception to this, and exemplifies the love that a teacher has for her students, especially those who whom the world knows as special. And after class hours as a SPED instructor, Teacher Rhea boasts an impressive collection of over two dozen pairs of Fitflop sandals.

Valerie Maay Jovellanos. Maay counts herself lucky to have raised a three-year-old son and managing an export business—all by herself. And despite the challenges that these bring, this never stops her from being the epitome of a strong, independent, and beautiful woman. Involved in the business of aesthetics and creativity, Maay possesses a flair for what is indeed pleasing to the eye, but none more wonderful than her love for her son Brandon.

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