Tretorn Revived Rekindling with the Old and Drawing in the New |
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Anyone who lived through the 80’s new wave in their high school or college years definitely knows what Tretorn is all about. Tretorn shoes had such a remarkable ubiquity that it was practically a rite of passage for different people in different age brackets. Anybody who’s somebody owned at least one pair of “Trets” usually sporting different colors and designs. Henry Dunker established Tretorn during the turn of 19th century in Helsingborg, Sweden. Inspired by Sweden’s midsummer holiday glee, a time to enjoy the outdoors and fine weather, the brand was brought to life. Tretorn combines casual style and practicality perfect for outdoor activities and gatherings. Soon, it became an indispensable shoe worn wherever anyone wanted to enjoy the fun under the sun anywhere in the world. Now, the classic shoe is back and better than ever—gaining old and new fans. In 2001, Puma decided to acquire Tretorn. Puma saw an opportunity in Tretorn with its rich history, classic designs, and no-nonsense stance with its sneaker line. For its first footwear collection, Tretorn drew inspiration from its history of timeless design and functionality. They played with color, texture, and materials, creating a refined and understated look. Tretorn continues to uphold its legacy and stays true to its preppy and functional style. Soon, every Tret will find its way back to the hearts of many who enjoyed its comfort and style but now with a wider and new fan base to tap and old devotees to rekindle with. Tretorn is available in Bratpack Greenbelt 5, Rustans Makati and selected Res-Toe-Run stores. It is exclusively distributed by the Primer Group of Companies. |
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