EXPLORE THE OUTDOORS AT YOUR FINGERTIPS WITH LIFE OUTDOORS ON VIBER PUBLIC CHATS

February 4, 2016

Who says interest in the great outdoors has waned in the age of social media?

A new convenient way has recently been introduced to engage people to delve into the outdoor lifestyle. Called Life Outdoors, seeks to promote outdoor experiences through a non-traditional yet engaging platform that encourages greater interpersonal participation.

ROX x Viber Facebook post 1

Launched in November 2015 through Viber’s Public Chat service, Life Outdoors is the brainchild of Primer Group, which distributes various outdoor brands across the country including Columbia Sportswear, Eddie Bauer, Fox, and The North Face. In line with Primer’s strategy to connect with outdoor enthusiasts by maximizing a frequently-used communication platform, Life Outdoors seeks to provide an engaging venue for sharing tips and experiences on outdoor adventures with aspiring outdoorsmen.

Life Outdoors features notable personalities sharing their outdoor adventures. Participants include news reporter Atom Araullo, triathlon coach Ige Lopez, travel blogger Ivan Henares. Models and Asia’s Got Talent hosts Marc Nelson and Rovilson Fernandez have already shared their African safari experience, while tourism advocate Toby Martin and windsurfing enthusiast TJ Parpan recently got on board. These real-time conversations cover almost anything and everything under the sun, from photos of new places to explore, gear and skill tutorials, reviews and even sale notices. You can simply follow the public chat on Viber to participate and learn more about these, and it wouldn’t matter whether you’re a seasoned outdoorsman or just starting your adventure because the service is free for all.

Proving that social media can nurture genuine interest on the outdoor lifestyle, Life Outdoors veers away from a brand-specific approach to ensure balanced conversations from brands and personalities. This guarantees a casual and inviting atmosphere as you learn more about the great outdoors at your fingertips.

To start talking about life outdoors, follow Life Outdoors atviber.com/lifeoutdoors now!

Written and online layout by: Amanda Fernandez Inputs from, and Edited by: Raoul Floresca Layout (internal release): Ela Arciaga