The Primer Group of Companies started in 1985 and is engaged in the distribution, retailing and licensing of consumer and industrial products in the Philippines through its affiliates.   The corporate vision is to become the leader in the global distribution and innovation of premium goods and services.   Primer Group of Companies mission is to bring the world closer to our customers and adheres to the following core values: entrepreneurial spirit, passion for excellence, integrity, teamwork and self-discipline.

Currently, the Primer Group of Companies is present and continuously expanding activities in Asia namely, Hong Kong, Indonesia, Malaysia, Singapore, Thailand, Vietnam, among others.

In the Philippines, the Primer Group is composed of companies divided to three business groups namely:

1) Consumer products such as footwear, apparel, bags, luggages, accessories, etc.

Our consumer products group in particular consists of the following business:

• Travel casual bags and luggages
• Lifestyle footwear & apparel
• Outdoor wear and equipment

2) Industrial products like air conditioner, ionizers, industrial inks, among others; and

3) Services catering to air conditioning and mechanical ventilation [ACMV] systems, printing, among others.

Primer Group of Companies distributes through retail via the following channels nationwide: (1) more than 60 free standing/company owned stores; (2) over 500 shop in shops [consignment/concession], as well as through (3) corporate sales.

The company has established itself as a mover and shaker in its chosen areas, as it is continually striving to provide the best products and services to its clients. It prides itself on anticipating its clients' needs regardless of country or region.

Not content to rest on its laurels, Primer is continually searching for partners to help push the envelope in style and service in the ASEAN region.