Launched in 1994, TOUGH Jeansmith was the first private label of the now iconic Bauhaus retail group. Set out to be the leader in Hongkong's fashion scene, it was a path they started down from day one and never looked back, cementing their influence on regional fashion with a growing number of stores across Asia.

TOUGH is an alternative lifestyle. It is a youthful spirit. Capable and unapologetic. It is for what one could only define as  present day’s rebels. Not Avant Garde. Not edgy. Not bound by trends, and
never one to be mainstream.

TOUGH is an expression of freedom with the clothes one chooses to wear. TOUGH is freedom, in a time where the freedom of choice is the only real luxury left.