Nathan has been providing performance gears as early as 1978. Known as Nathan Human Propulsion Laboratories today, it continues to push human boundaries in running, biking, mountaineering, and multisport.

Their concept of product research is scaling the Tetons, crossing the Grand Canyon or clinging to a sub-6 minute pace 20 miles into a marathon- because what needs to be improved often becomes clear only under extreme conditions. Innovative ideas are formed while training for, or competing in, trail hundred-milers, epic mountain bike rides, adventure races, and triathlons. Every race, ride or run is an experiment to "Redefine Humanly Possible."