More than just a fashion brand, FitFlop was designed to answer the fitness needs of today's dynamic women. Considering their hectic schedule, women nowadays barely have the time to go to the gym or follow a fitness regimen. With this in mind, former spa owner Marcia Kilgore developed a pair of shoes that will help women stay in shape without taking time off from doing their day-to-day activities.

The innovative sandals make use of the groundbreaking microwobbleboard mid-sole which engages the lower body muscles more as one walks. This results to shapely legs and thighs, and even firmer bums.