The outdoor gods have spoken. R.O.X. Outdoor Festival 2016 was a smashing success! It was the exclamation point to an epic summer that the community will remember in the years to come.
Last April 16 and 17, Bonifacio High Street became the home of athletes, weekend warriors, families and friends looking for a great time. There were thrilling games and challenging crash courses that kept everyone’s adrenalin high. For young families, children were also in on the fun as they did exciting activities that gave them a taste of the great outdoors.
Aside from the games and competitions, guests were in for a treat as they were showed cool outdoor film showings and band performances from bands like Up Dharma Down that amped up the free-spirited vibe and friendly mood that lasted throughout the festival. Acquaintances and even strangers were able to converse easily and share their love for the outdoors in a natural setting of green landscapes and fresh air. Definitely if there was anything that the R.O.X. Outdoor Festival did, it was to share a greater appreciation for the outdoors, and foster a closer knit community amidst the busy, concrete world we live in.
There was no shortage of awesome things to do during the special weekend thanks to R.O.X. and Primer Group of Companies who put together the Outdoor Festival. R.O.X., Southeast Asia’s biggest outdoor superstore, is the go-to place for anyone who wants to gear up for the outdoors. Experienced and courteous sales staff can assist you in giving you useful tips and helping you find the best product to fit your needs.
International brands, known for their expertise in creating superior outdoor gear and apparel, stock up the shelves and racks of the multi-storey building of R.O.X. in Bonifacio High Street, Bonifacio Global City. The North Face, Salomon, Fox, Columbia Sportswear, Mountain Hardwear, Sea To Summit, Poler, Eddie Bauer, Quiksilver, Roxy, O’Neill, Volcom and DC are just some of the premier outdoor brands that are available in R.O.X. Whether it’s climbing, trail running, biking, camping, swimming or surfing, you can find all your outdoor needs met in R.O.X..
Don’t let the walls close you in on everything the world has to offer. Get out and experience life the way it should be lived. Visit R.O.X. and be part of the great outdoors!
The R.O.X. Outdoor Festival 2016 was brought to you by Bonifacio High Street, powered by Ford Go Further, and co-presented by Summit Natural Mineral Water. This event would not be possible without its partners: Cebu Pacific,Headwear,Cobra, Brew Kettle,The North Face, Columbia, Salomon, Fox, Poler, Eddie Bauer, Osprey, Sea to Summit, Mountain Hardwear, Prana, Hi-Tec, Quiksilver, Roxy, DC, Hurley, Volcom, O’Neill, Stance, Globe, Native, Freewaters, Telic, Backjoy, CORE,Great Escapes,Otterbox, Lifeproof, Strider, Braven, Garmin, Power Up, Amorita, and Planet Zips. The media partners include: Solar Entertainment as the official event TV partner, Solar Sports, Basketball TV,ETC, 2nd Avenue, 105.1 Crossover, Retro 105.9, Manila Bulletin, The Philippine Star, Philippine Daily Inquirer, Business Mirror, Business World, The Standard,www.rappler.com, www.spin.ph, www.archipelago.com.ph,www.choosephilippines.com.ph, www.wheninmanila.com.ph, GRID Magazine, Experience Travel and Living, Speed, Endurance, Inflight Magazine, and Travel Now Magazine.
You can check out R.O.X. at R.O.X. Bonifacio High Street Manila, R.O.X. Solenad 3 Nuvali, Laguna, R.O.X. Marquee Mall Pampanga, R.O.X. Camp John Hay Baguio, R.O.X. Ayala Cebu, R.O.X. Abreeza Davao, R.O.X. The District Cagayan De Oro, and R.O.X. The North Point Bacolod. You can also follow @roxphilippines on Facebook for news and updates on your favorite outdoor brands!
R.O.X. is the only store that lets you in so you can get outside!
Visit us in R.O.X. Bonifacio High Street Manila, R.O.X. Solenad 3 Nuvali, Laguna, R.O.X. Marquee Mall Pampanga, R.O.X. Camp John Hay Baguio, R.O.X. Ayala Cebu, R.O.X. Abreeza Davao, R.O.X. The District Cagayan De Oro, and R.O.X. The North Point Bacolod.
R.O.X. is owned and operated by the Primer Group of Companies, Asia’s next retail giant.
About R.O.X.
Recreational Outdoor eXchange (R.O.X.) is creating raves in the outdoor industry with its unique concerns on people and environment. It is currently the largest outdoor sports and recreation superstore in Southeast Asia. It derives satisfaction in providing the tools of trade for the outdoor enthusiast, and subsequently provides outdoor experience to sustain consciousness of people on issues pertaining to environment.
What R.O.X. wants is to get everyone outside and experience firsthand the outdoors, outlive every exhilarating moment and embrace the adventurer in each one!
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About Primer Group of Companies
Established in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. We have also established a solid ground in the industrial products and services landscape, with companies in digital and silkscreen printing, air-conditioning and creative graphic design and services.
The company is aggressively pursuing new grounds to become the leader in the global distribution and innovation of premium goods and services. Its’ retail authority alone has grown to over 130 premium brands, with over 300 stores in 8 Asian countries. The Primer Group’s 3000+ strong employees in the region and countless recognition present it as one of the most formidable retail players in Asia today.
Article Contribution: R.O.X. Philippines team Layout (online, internal release): Ela Arciaga